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Charlottesville Gas Wins Two National Awards!
CHARLOTTESVILLE, VIRGINIA – Charlottesville Gas recently received two national awards for the Flicker Jingle Sing-along Contest. The first award came from the American Public Gas Association (APGA), and the second from the City-County Communications and Marketing Association (3CMA). These honors add to the previous recognition and awards Charlottesville Gas has received for its safety program, bringing the total to an impressive 13 national awards.
The APGA awarded the Flicker Jingle Sing-along contest first place for its 2019 Marketing & Sales Award, while 3CMA awarded the contest its highest honor, the Savvy Award, for Resident Participation. 3CMA judges commented that the jingle contest was a “unique, fun and creative way to generate safety awareness using a well-known character in the community,” and that “this campaign is an excellent example of how to take an existing, established and well-known communications tool and expand its impact through engaging various communities through traditional and evolving media.”
The Flicker Jingle Sing-along Contest invited area residents to help spread the gas safety message by submitting a video of their unique version of Flicker’s signature safety jingle. The top ten videos were showcased on social media, as well as on traditional media outlets, and were then voted on by the community to determine the winner. The contest allowed residents to become active participants in gas safety awareness and we received 2,378 total votes.
For over 10 years Flicker the Flame has served as Charlottesville Gas’ safety ambassador. He visits local schools, attends community events, and is known for his catchy jingle. Flicker’s likeable personality engages with residents to help educate them on the importance of natural gas safety. Educational topics include how to detect the smell of natural gas, contacting VA811 prior to digging, and what to do in the event of a gas leak. Since 2006 there has been a 113% increase in residents’ ability to recognize the smell of natural gas, from 39% in 2006 to 83% in 2018, and a 75% reduction in gas line damage caused by third party excavators. Flicker has played a key role in achieving these significant gains in natural gas safety.
By striving to engage with the community in new and meaningful ways, Flicker the Flame will continue to be a valuable component of Charlottesville Gas’ comprehensive safety program.