Put your message in motion with CAT Bus Advertising!

Through bus advertising, Charlottesville Area Transit offers an ideal mass-reach medium to impact Charlottesville’s consumers. CAT delivers your message to the masses in a high-visibility format that
can’t be ignored.

CAT advertising gives your business access to the Charlottesville urban area and its more than
81,000 residents. In addition to CAT’s 6,000+ daily passengers, tens of thousands of residents and
visitors will see your ad on CAT buses each day.

Extremely cost-effective, CAT advertising provides great value. Don’t sacrifice your marketing budget.
Get on board with CAT and let our buses do the work for you!

Why Advertise with CAT?

• Reach and frequency: Consumers don’t have to read a particular publication or tune in at
  a certain time to receive your message.
• Timing: Consumers see bus advertising at the best possible time -- while out of their home,
  workplace, or classroom --  and when they are ready to respond.
• Location: Charlottesville’s core business and commercial centers are key destinations
  on CAT routes.
• Exposure: Ads are seen non-stop during prime hours. No need to worry about paying for
  overnight placement that few people see!
• Branding: CAT bus ads generate immediate recognition. Messages are delivered to a broad
  audience repeatedly, consistently, and in a larger-than-life format—repetition that builds
  exceptional recall.
• Going Green: Advertising on CAT can be a subtle way to let customers know that you support
  public transportation as one effort to “go green.” 

Ad Information and Rates

Want more information on how CAT can drive
your message home? 

Download the CAT Transit Advertising Media Kit or
contact Westley Kern at
434.970.3349 or kernw@charlottesville.org. 

CAT Transit Advertising Information and Rates   

CAT Market Data

• Location: Central Virginia, approximately 115 miles southwest of Washington, D.C.;
  70 miles west of Richmond; and 120 miles northeast of Roanoke.
• Current Service Area Population Estimate: 81,449
• Median Age: 28 (City of Charlottesville, 37 in County of Albemarle)
• Current Ridership (FY 2012): Over 2.5 million
• Increase in Ridership (since FY 2008): 36%
• Number of Ad-Ready Buses: 25
• Number of Routes: 18
• Miles of Streets: 156
• Hours and Days of Operation: 6:15 AM to 11:48 PM, Monday-Saturday;
  Sunday 7:45 AM to 5:42 PM on selected routes.

Information sources: CAT October 2009 Passenger Survey, CAT Ridership Data, City of Charlottesville,
County of Albemarle, Thomas Jefferson Planning District Commission